TEAM | GENESIS HOSPITALITY
EXECUTIVE PRESIDENT | KEVIN SWARK
Kevin has 31 years of hotel experience with Genesis Hospitality, his last 18 years have been as the Executive President. As the head of the organization, he can be found; monitoring daily operations, launching brand standards, hotel inspections, overseeing the training department, accounting, budgets, purchasing, insurance, finance, sales, marketing, new hotel acquisitions and internal expansion plans.
Kevin directs an organization with over 1100 employees at 11 hotels in nine cities and two provinces that was recently named a Platinum Best Managed Company in Canada. Always focusing on guest experiences, he has obtained trademark rights for innovative ideas such as the 3 Bite Guarantee for restaurants, 110% Clean Guarantee for guest rooms and 2 Hour Voice Mail Guarantee for sales positions.
CHIEF FINANCIAL OFFICER | JONATHAN MURRAY
Jonathan has 10 years of accounting experience ranging from Public Practice to Construction and Hospitality. Jonathan has been CFO of Genesis Hospitality since April of 2016 and since starting has looked at over 40 possible acquisitions.
Jonathan oversees the entire Accounting process while analyzing potential opportunities for growth as they arise.
DIRECTOR OF OPERATIONS | DON SEMENOWICH
Don joined our organization 14 years ago when he began to improve systems and standards for our banquet and restaurant departments. Over time his responsibilities began to expand to other departments hotel wide. In addition to acting as a resource for all managers throughout the company, he leads a team that develops systems and on-line training, teaches live training sessions, and completes detailed inspections at all locations.
Don graduated with a Hotel and Restaurant Administration Diploma from Red River College. He has also received Food & Beverage Management (eMerit), and Hospitality Trainer (American Hotel & Lodging Educational Institute) Certification.
STANDARDS MANAGER | MATTHEW DIRKS
Matt has worked with the organization for 3.5 years. During his time with us he’s moved from Assistant Restaurant Manager to Duty Manager and finally as our Brand Standards Manager. He is currently involved in implementing a quality assurance program and assisting all locations with best practices that help in maintenance and operations according to Genesis’ Brand Standards.
CHIEF INFORMATION OFFICER | COLIN GORING
Having studied and worked in the technology industry for over 20 years, Colin brought with him experience in computer and software systems architecture, development and implementation. He has several years of consulting accomplishments and an in-depth understanding of business practices across several industries. Colin was educated in Computer Science and Mathematics at Brandon University.
CLASSROOM TRAINER | CHRISTY UNGER
Christy established her position with Genesis 9 years ago. Her experiences in the organization include reviewing company standards, procedures and policies with all employees in an interactive classroom setting; allowing employees to share ideas and clarify any questions they may have about the steps to doing their job and providing legendary Service to our Guests. She is also responsible for certifying employees in Red Cross CPR & First Aid and ensuring a compliance with Government standards in other areas.
SALES & MARKETING OPERATIONS MANAGEMENT | LAURA TYCOLES
Laura started her career with Genesis Hospitality nine years ago as a Guest Room Sales Manager. After only a short time she moved into a role as Front Desk Manager at the Victoria Inn Brandon. It was in these roles where she became familiar with company standards and procedures which she now shares and teaches at all properties. In 2013, Laura moved into the Training Department as Training Facilitator, overseeing Online Module Development, Systems & Procedure development, and recently her responsibilities have integrated the administration of Online Travel Agencies, company-wide Revenue Management Coaching and Marketing development and implementation.
REGIONAL GENERAL MANAGER | BRIAN LUBBERS
Brian joined our organization in 2015 and comes to us with over 18 years of experience in the hospitality industry. During his time in the hotel industry, Brian has worked in many areas including: Food and Beverage, Housekeeping and Front Office Operations. He brings his accumulated expertise to our team as Regional General Manager for the four Marriott properties in our portfolio. Brian represents our properties as a liaison with Marriott Canada and supports the hotels in the areas of quality assurance, guest satisfaction, brand standards and new food and beverage initiatives. Brian is a graduate of the Hospitality Management Program at Fanshawe College in Ontario, Canada.
HUMAN RESOURCE MANAGER | SAM BOULET
Sam joined Genesis Hospitality over 13 years ago in the Banquet and Restaurant departments. After completing her Bachelor of Arts degree from Brandon University, she moved into a position with the Accounting team. Looking to expand her hotel knowledge she recently took the position of Human Resource Manager.
Along with the processing of payroll, Sam can be found administrating the employee benefit and RRSP programs, assisting with collective agreements, maintaining employee handbooks as well as issuing of HR policies and procedures.
CONTROLLER | COLTON EASTON
Colton is new to Genesis, beginning his role as controller in April 2017. He brings with him over 5 years of accounting experience working with a wide variety of clients in varying industries. Colton completed his Bachelors of Business Administration in 2013 and received his Chartered Professional Accountant (CPA) designation in the winter of 2015.
He is responsible for the accounting operations of the company, which includes; financial statement preparation and review, maintenance of an adequate system of accounting records, comprehensive set of account controls, cash management, risk management, and ensure that reporting results comply with PE GAAP. Colton also oversees our payroll department and internal audits.
PAYROLL MANAGER | RACHELLE McGREGOR
Rachelle joined Genesis Hospitality as an Accounts Receivable Clerk in 2009 She has since become the Payroll Manager of our organization overseeing the efficient payroll distribution of over 949 employees. Rachelle is currently enrolled with the Canadian Payroll Association and is seeking certification as a Certified Payroll Manager.
AREA BUSINESS DEVELOPMENT MANAGER | KEVIN BOWER
Kevin joined our company after spending over 30 years working for a regional financial institution. During that time he oversaw a large team responsible for originating and underwriting large commercial transactions including many in the Hospitality industry. Since starting his new career he has kept busy reviewing a large number of opportunities to expand our Hospitality brand.
GRAPHIC DESIGNER | HEATHER MERCKX
Heather recently joined our company and brings with her over 13 years of experience working as a Graphic Designer. Heather’s education includes a 4 year Bachelor of Applied Art Degree in Visual Communications and she specializes in branding and design. She is responsible for designing all print, web and digital aspects within all Genesis hotels.